Google Ad Grants for Nonprofits
Turn $10,000/Month in Free Google Ads into Real Donors and Impact
The Google Ad Grants program gives eligible nonprofits up to $10,000 every month in free Google Ads. We help you turn that ad credit into real outcomes—more donors, more volunteers, and deeper engagement with your programs, research, and community work—without wasting spend or overwhelming your team.
- We specialize in education-focused, arts & cultural, science & research, and community-impact nonprofits.
- Strategy, setup, management, compliance, and optimization handled for you.
- Clear, nonprofit-friendly reporting every month—no jargon, just insights you can use.
For eligible or likely-eligible 501(c)(3) and similar nonprofits.
What We Do with Your Google Ad Grant
The Google Ad Grant gives your nonprofit up to $10,000/month in free search ads. We help you use that budget strategically—to reach people already searching for the work you do and move them toward taking action: donating, registering, volunteering, or engaging with your programs and research.
Google Ad Grants
Strategy & Roadmap
We start by understanding your mission, audiences, and goals—whether you’re focused on education, arts and culture, scientific research, or community impact. Then we build a focused 90-day Google Ad Grants strategy so every campaign supports clear, measurable outcomes for your organization.
Account Setup, Build,
or Rescue
New to the Google Ad Grants program? We guide you through the application and account setup so you start on solid footing. Already have a Grant that’s underperforming or suspended? We audit your existing account, fix structural issues, rebuild campaigns where needed, and get your Google Ads working the way they should.
Ongoing Optimization & Compliance
Google Ad Grants come with strict rules around keywords, click-through rates, and account structure. We continuously monitor performance, refine targeting and keywords, test ad copy and landing pages, and keep you compliant with Google’s Grant policies so you don’t risk losing access to your $10,000/month in free ads.
Reporting & Recommendations You Can Use
Each month, you receive clear, nonprofit-friendly reporting that connects your Google Ads to real-world outcomes—donations started, forms submitted, program registrations, calls, volunteer interest, and more. We don’t just send dashboards; we give you specific recommendations to improve your website, content, and overall digital strategy.
How it works
Step 1
Free Google Ad Grants Audit
Share a few details about your organization, your website, and any existing Google Ads activity. We’ll review your eligibility, your current digital presence, and (if applicable) your Google Ad Grants account to identify opportunities, risks, and quick wins.
Step 2
Strategy Call &
90-Day Plan
Next, we meet with your team to walk through what we found. We’ll show you where the Grant can have the greatest impact—whether that’s growing donors, driving event registrations, promoting programs, or increasing visibility for your research—and map out a focused 90-day action plan.
Step 3
Implementation & Ongoing Management
If it’s a good fit to work together, we handle implementation end-to-end. We build and manage your campaigns, set up conversion tracking, optimize performance over time, and manage Grant compliance—while your team stays focused on doing the work you’re known for.
Ready to see what the Google Ad Grant
could do for your organization?
Why Nonprofits Choose Impulse Strategies
There are plenty of agencies that “also work with nonprofits.” We built our approach specifically around nonprofit realities—budgets, boards, approvals, and the need to show impact, not just activity, to your stakeholders.
Nonprofit-focused strategy.
We’ve worked with education-focused organizations, arts and cultural institutions, science and research nonprofits, and community-impact groups. We understand your stakeholders, seasonal rhythms, and what your audiences are really searching for.
Senior-level expertise only.
Your Google Ad Grants account isn’t a training ground. You work directly with senior strategists with 20+ years of digital experience—people who have seen what works (and what doesn’t) for mission-driven organizations.
More than just “ad management.”
We don’t just run ads. We connect your search campaigns to the rest of your funnel—landing pages, forms, email follow-up, and reporting—so you can see the full journey from “search” to “supporter.”
Clear communication & transparency.
You’ll always know what we’re doing, why we’re doing it, and how it’s performing. Reports are written in plain language, and we’re available to walk your team—or your board—through the numbers and recommendations.
Don't Take Our Word...
At Impulse Strategies, our strongest proof comes from the nonprofits we partner with. Here’s what some of them have to say about working with us:
Impulse Strategies did an amazing job creating the WTDR Dance Company website from the ground up. Their patience, expertise, and attention to detail made the entire process smooth and enjoyable. We are so grateful for their dedication and highly recommend their services!"
Treva E.
Executive Director & Board Vice President
WTDR Dance Company
Impulse Strategies delivers excellent, professional service that is always right on time. I would recommend their services to any organization looking for a digital refresh, marketing plan, or fundraising consulting services."
Darrell T. Ellison
Treasurer
100 Black Men of West Texas, Inc.
Amanda and Duke are our go-to for anything related to web design and digital strategy. They combine a personalized approach with ample industry knowledge and deliver services promptly. We’re always in good hands with Impulse Strategies!"
Dr. Matthew Campbell
Inspector
TPI-US
US PREP has had the privilege of partnering with Impulse Strategies for the past four years, and their expertise has been invaluable to our work. From hosting and maintaining our website to designing high-quality graphics, producing impactful videos, and managing our communication releases, Impulse Strategies has elevated our brand and expanded our reach. Their team is incredibly responsive, creative, and strategic, ensuring that our messaging is clear, compelling, and aligned with our mission. Their ability to translate complex educational initiatives into engaging content has been a game-changer for us. We highly recommend Impulse Strategies to any organization looking for top-tier digital and communication support."
Sarah Beal
Executive Director
US PREP National Center
Google Ad Grants: Frequently Asked Questions
What is the Google Ad Grants program?
The Google Ad Grants program provides eligible nonprofits with up to $10,000 USD per month in free search advertising on Google. It’s designed to help you reach people who are searching for services, information, and causes like yours.
How do I know if my organization qualifies?
Generally, you must be a registered nonprofit, have a functioning website that meets Google’s standards, and comply with their program policies. During your free audit, we’ll help you understand eligibility, website readiness, and the steps to apply or improve your current setup.
Can you help us apply for or reactivate the Grant?
Yes. We support both new applications and accounts that have been paused, limited, or suspended. Part of our audit includes identifying what’s needed to get you up and running.
What kind of results can we expect?
Results depend on your mission, location, and website, but common outcomes include increased high-intent traffic from Google Search, more donation and volunteer inquiries, more program registrations, and more people engaging with your content and research.
Do you only work with certain types of nonprofits?
We primarily work with education-focused, arts, science and research, and community-impact organizations, but we’re happy to talk if your mission falls outside those categories.
Is the audit really free? What’s the catch?
The audit and strategy call are genuinely free. We’ll show you what’s possible and how we’d approach your Grant. If you want our help implementing and managing it, we’ll discuss what that might look like — but there’s no obligation.
What will you need from our team?
Typically we’ll need a main point of contact, access to your current Google Ad account (if you have one), and some clarity on your programs and goals. We’ll walk you through everything.
Do you require long-term contracts?
We prefer ongoing partnerships, but we don’t believe in trapping nonprofits in long-term contracts that don’t make sense. We’ll talk through options during your strategy call.
Ready to Put Your Google Ad Grant to Work?
You don’t have to figure out Google Ad Grants on your own. We’ll review your current setup (or starting point), identify what’s possible with your $10,000/month in free Google Ads, and map out a clear path to turning that into real support for your mission.
No obligation, no jargon — just a clear plan for your nonprofit.